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Musician, J.D., Blogger, Lover of Technology, and Obsessed with the evolution of the music business in the digital age. There's always a better way.

Thursday, October 7, 2010

3 Sites for Musicians and Fans

Forget the label! In the music industry it is no longer necessary for an artist to contract with a record label in order to have their music sold or to finance touring. Recently, a bunch of new tools have popped up helping to connect musicians with financing, tour support, and publicity. Here are a few of the best sites to utilize:

1. Nimbit: Founded in 2002, Nimbit is on the front line of DIY music distribution and fan communication. By aggregating internet communications into one service, artists can keep in contact with their fans via facebook, email, twitter and other services through this one location. Nimbit can also facilitate album sales and provide detailed information about an artist’s fan base (demographic analysis, unique views, fan attributes ect.) Nimbit effectively acts as management for an artist, making it possible to cut out a middle man, directly communicate with and reach new fans.  There are free and pay for upgrades, making this service a viable option for musicians of all success and ambition levels.

2. Better Than The Van:  Touring can be incredibly costly for musicians lacking label financing support.  A lack of funding does not need to be a barrier preventing musicians from having a safe warm place to stay when on the road.  Better Than The Van is a free service that connects touring musicians with free places to stay when on tour.  Music fans volunteer their homes to host fledgling artists.  Testimonials are extremely positive and talk about the gratitude of both the fans and musicians.  Artists no longer need to sleep in their vans under parking lot lights at Walmart.  For fans, there is a great potential to host the next “Kings of Leon” at your home.

3. The Ultimate Chart:  Until now, the popularity of a musician could only be determined by looking at the billboard chart or checking SoundScan data.  These charts fail to reflect many ways in which people now consume music.  The Ultimate Chart looks not only to physical and digital album sales, but also to website searches, links, music and video streams and references to artists online.  By seeking to take into account all internet activity, The Ultimate Chart provides a more accurate comparison of the cultural importance of various musicians.  Founded by internet data collectors Big Champaign, this service is poised to change the way influence and popularity is understood.

(Note: This article was featured on www.culturemob.com, a site providing local and national cultural insights)

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